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12seconds is making moves to put commercials on Twitter with the release of its 12omercial. This would provide embeddable video ads with support for first paid advertising coming from LG and Xobni. Those ads will have built in analytics and the video would link back to page where it will run on a branded player at 12seconds. The twelve second video might sound a bit off to be used for advertisement purposes but it might just help out. I mean why not? If I see a video link of YouTube I make sure I see the length of the video, twelve seconds won’t matter much to test out and entice people into hitting on it. Let’s see how this turns out over time, the idea is no doubt worth it.